Press Releases

Americans Spend More Time Researching a Car Purchase than Their Home Loan, According to Recent Zillow.comĀ® Survey

Borrowers plan to secure more quotes in the future; primary concerns for borrowers include protecting personal information, getting the best rate and not exceeding their monthly housing budget

Apr 3, 2008

SEATTLE, April 3, 2008 /PRNewswire/ -- Despite the fact a home is one of the largest and most expensive purchases most Americans will ever make, those adults who have obtained or refinanced a home loan in the past 5 years typically spent only 5 hours researching a home loan, according to a recent survey(1) of 2,897 adults conducted by Harris Interactive® on behalf of leading real estate website In fact, more time is typically spent researching a car purchase (8 hours) or major home improvements, such as a kitchen remodel (10 hours), and equal time is spent planning a single vacation (5 hours)(2). When calculated as time spent per dollar invested, this means Americans typically spend almost 80 times more time researching their vacation (.159 min./dollar) than a home loan (.002 min./dollar).

More Quotes Expected on Future Home Financing Activity

In retrospect, borrowers seem to indicate a desire to be more informed in the future. Those who obtained or refinanced some type of mortgage or home loan in the last five years secured an average of 4 quotes, but those who plan to obtain or refinance a mortgage or home loan within the next year say they expect to obtain 6 quotes, on average.

  Home-Related         Typical Hours     Average Cost         Minutes Spent
  Investment           of Research(2)                          Per Dollar
  Vacation                   5          $1883(3) per week         .159
  Mortgage or Home Loan      5          $135,313(4) (home)        .002
  Car                        8          $28,7159(5)               .017
  Home                      39          $224,890(6)               .102
  Major Home Improvements   10          $47,500(7)                .013
  Computer                   4          $3000(8)                  .080
  Television                 2          $783(9)                   .153

  82% of Borrowers have Concerns about Securing Next Home Loan

Of adults who say they plan to be in the market for a mortgage or home loan in the future (mortgage, refinance, HELOC or other home loan), 82% of them say they have concerns about doing so. The primary concern among these borrowers is having their personal information sold or shared with multiple lenders (58%). The top five concerns:

  --  Having personal information sold or
      shared with multiple lenders                      (58%)
  --  Sharing personal information and credit
      score with multiple lenders                       (55%)
  --  Missing the opportunity to get the best rate      (54%)
  --  Ending up with a monthly payment that is
      greater than original budget                      (48%)
  --  Not understanding the terms and financial
      implications of the loan                          (41%)

"What most people don't realize is the type and terms of a loan are often more significant than the actual purchase price as these factors can dramatically affect the affordability of a home," said Spencer Rascoff, Zillow chief financial officer. "Financing a home is one of the largest investments most people will make in a lifetime yet people typically put more time into buying a car and as much time into researching a single vacation than they do a home loan. Despite this clear imbalance of effort, we're encouraged that borrowers, on average, say they plan to secure more quotes on the loan they plan on obtaining or refinancing within the next year, which we think signals a desire for greater options and information to help alleviate the primary concerns of borrowers."

  Of those who plan to be in the market for a home loan in the next year,
  --  Nine out of 10 (91%) agree a standardized quote form would make it
      easier to compare loan quotes from multiple lenders.
  --  82% believe the recent interest rate cuts by the Federal Reserve make
      it more attractive to shop for a home loan.
  --  77% say they would obtain more mortgage or home loan quotes if they
      could do so anonymously.
  --  61% rely/would rely on others' input when selecting a mortgage lender.
  --  56% would obtain more mortgage or home loan quotes if I had more time
      to do so.

"Zillow has expanded into the home financing arena with today's launch of Zillow Mortgage Marketplace that we designed to help illuminate the complicated lending process and provide borrowers greater control and transparency than exists elsewhere and addresses many of the common borrower concerns and preferences," added Rascoff.

For more information on Zillow® and its new Zillow Mortgage Marketplace, visit the Zillow Press Room at To see how these survey results compare to those from Zillow users, visit the Zillow Blog.

About is an online real estate community where homeowners, buyers, sellers, real estate agents and mortgage professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue. One of the most-visited U.S. real estate Web sites, Zillow's goal is to help people become smarter about real estate in every stage of the home ownership process -- buying, selling, remodeling and financing. The company is headquartered in Seattle and has raised $87 million in funding., Zillow, Zestimate and Zindex are registered trademarks of Zillow, Inc.

  (1)  The Home Spending survey was conducted online by Harris Interactive
       within the United States on behalf of between March 6 and
       March 10, 2008, among 2,897 adults ages 18+, of whom 1,821 are
       homeowners. This online survey is not based on a probability sample
       and therefore no estimates of theoretical sampling error can be
       calculated; a full methodology is available.
  (2)  Median number of hours among adults who purchased each item and spent
       at least one hour researching and shopping before doing so. Sample
       sizes vary.
  (3)  AAA 2007 Vacation Costs Survey. Cost per day for a family of two
       adults and two children.
  (4)  Based on averaging loan type data from the MBA's Residential Mortgage
       Market and Its Economic Context 2007 report.
  (5)  Auto Affordability Index compiled by Comerica Bank in Detroit for
       Q4 2007.
  (6)  Zillow Q4 Report Zindex® Median Home Value Indicator
  (7)  Based on averages from Remodeling magazine.
  (8)  WikiAnswers
  (9)  Consumer Electronics Association



CONTACT: Sarah Mann of, +1-206-470-7171,

Web site: