Press Releases

Zillow Launches 3D Homes in Phoenix

Phoenix home shoppers and sellers are the first to get this new technology from Zillow

Jan 17, 2018

SEATTLE – January 18, 2018 – Today, Phoenix home shoppers and sellers will be able to get a more immersive look at a home with the new addition of Zillow 3D Homes® to for-sale and for-rent listings.

House hunters today want the home buying process to be easier and faster. An immersive 3D tour enables buyers to get a more robust understanding of the home and its layout, wherever they may be. More than 70 percent of first-time home buyers are Millennials and they consider 3D media to be as important as open houses, according the 2017 Zillow® Group Housing Trends Report. Additionally, 44 percent of home buyers and 47 percent of renters are searching for a home from a distance - either from a different city, state or even out of the country.

Phoenix is the first city to get access to the Zillow 3D Home app, which provides agents, builders, property managers and home owners the ability to capture an immersive 3D tour of their listing from their iPhone, and publish it to their listing on Zillow and their brokerage website. The Zillow 3D Home app is a first of its kind, never before have real estate professionals been able to leverage 3D technology as part of their listings for no cost and from their mobile device. Currently, real estate agents must buy expensive hardware and pay additional hosting fees to capture 3D listings, which puts this technology out of reach for many real estate professionals and home sellers. For buyers and renters, most of the homes they are considering won’t include a 3D tour.

“We are so excited to get this technology out into the Phoenix market,” said Jeremy Wacksman, Zillow Group chief marketing officer.  “Our early tests in Scottsdale are showing listings with a Zillow 3D Home are getting more attention from home shoppers, helping sellers and agents make their listings stand out. As home shopping season is about to gear up, Zillow 3D Home is a great tool to help a listing get noticed.”

"Buyers are increasingly engaging with interactive tours and videos, and we’ve been looking for an efficient way to help agents create this type of content for their listings," said Matt Hensler, Chief Marketing & Innovation of HomeSmart International, which has been testing Zillow 3D Home in its Phoenix brokerage. "Zillow 3D Home has proven to be a cost and time saving way for agents to accomplish this with the simple use of their iOS device. We're pleased with the feedback we’ve seen from agents who have had success using the app and look forward to more HomeSmart agents in the region including these tours on their listings."

The Zillow 3D Home app works by capturing 360 degree panoramic photos of all the rooms in the home which users then upload through the app. Zillow then stitches the photos together into an immersive tour in just a few hours. Users can then review the final tour from their “My 3D Home” dashboard and edit, share and publish to their listing. Photos are all shot directly from an iPhone using the app, and a 3,000 square foot home can be captured in about 30 minutes. The Zillow 3D Home app is the only mobile-based app that can capture 3D mobile tours all at no cost.     

The Zillow 3D Home app can be found in the App Store.




Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG) and headquartered in Seattle.

Zillow and 3D Home are registered trademarks of Zillow, Inc.

iPhone and App Store are registered trademark of Apple Inc.

For further information: Amanda Woolley,