Press Releases

Zillow Launches Zillow Digs, A New Home Improvement Marketplace

Features proprietary Digs Estimates providing local cost estimates to remodel bathrooms and kitchens, and numerous visual inspiration tools, on the iPad and via the Web

Feb 5, 2013

SEATTLE, Feb. 5, 2013 /PRNewswire/ -- Seven years ago, Zillow, Inc. (NASDAQ: Z) revolutionized real estate by providing deep data and Zestimate® home valuations for nearly all homes in America, empowering home shoppers with information to make them smarter and more informed. Now, Zillow®, the leading real estate information marketplace, is tackling home improvement with today's launch of Zillow Digs™, a free app available exclusively for iPad® and as a Web service.

With Zillow Digs, home shoppers and homeowners can find visual inspiration and understand the real cost of remodeling projects. Users can browse tens of thousands of photos and see Zillow's proprietary Digs Estimates for the estimated cost, based on where they live, of the actual bathrooms and kitchens they are viewing. They can create, save and share Boards of ideas and decor they love, browse Boards created by others, comment on photos and follow people with similar interests. And, they can connect with local home improvement professionals for help.

According to a recent survey by Ipsos®, more than 75 percent of homeowners who bought a home in the past year recently completed a home improvement project. Nearly 25 percent of recent homeowners remodeled a bathroom or kitchen in the past year.[i]

"Tens of millions of home buyers shop for homes on Zillow each month, and home improvement is a natural next step for us in consumer empowerment and transparency of information to help people make smarter decisions," said Spencer Rascoff, CEO at Zillow. "I'm also excited to introduce a revolutionary new tool for consumers: Digs Estimates. This first-of-its-kind remodeling cost estimate algorithm was created by Zillow's industry-leading team of economists and data analysts who produce extensive housing data and research."

Unique to Zillow, Digs Estimates give consumers the estimated cost of thousands of real bathrooms and kitchens in Zillow Digs' ever-increasing portfolio of photos and are computed using Zillow's proprietary algorithm, which includes real-world data from local contractors such as size, materials, finish level, and regional labor and material rates. The Digs Estimates' patent-pending technology helps home shoppers and homeowners create more realistic budgets appropriate for their specific market.

Additionally on Zillow Digs, homeowners can find and connect with local professionals such as architects, contractors and designers who can help with their projects. Professionals can create a free Zillow Digs profile with contact information, photos of past work and a link to their website. Professionals also can market their expertise and their business by creating Boards, commenting on others' photos and answering questions. And, just as in other Zillow marketplaces, local professionals can build valuable reputations through customer ratings and reviews.

Zillow now has a mobile and Web marketplace for consumers and professionals at every stage of the homeownership life cycle: from renting a first apartment, to buying and financing a home and, now, improving that home. Like the U.S. markets for real estate, mortgages and rentals, home improvement is a large and growing market, achieving roughly $300 billion in consumer spending in 2012, according to the Joint Center for Housing Studies of Harvard University.

The Zillow Digs App is available for free from the App Store on iPad or at

To learn more about Zillow Digs, visit

About Zillow, Inc.

Zillow, Inc. (NASDAQ: Z) operates the largest home-related marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full life cycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 46 million monthly unique users, the Zillow, Inc. portfolio includes®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs, Postlets®, Diverse Solutions®, Buyfolio™, Mortech™ and HotPads™. The company is headquartered in Seattle., Zillow, Postlets and Diverse Solutions are registered trademarks of Zillow, Inc.
Buyfolio, Mortech, HotPads and Digs are trademarks of Zillow, Inc.

Ipsos is a registered trademark of Ipsos SA.

iPad is a registered trademark of Apple, Inc.

The Zillow logo is available at


[i] These are some of the findings of an Ipsos study conducted March 9 - 19, 2012. The study was fielded nationally among a total of 3,023 randomly-selected adults aged 18 and over residing in the United States. With a sample of this size, the results are considered accurate within ±1.8 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the United States been polled. The margin of error will be larger within subgroupings of the survey population. The data presented above relies on a subgroup of homeowners who have moved in the past year, with a sample size of 458 and a margin of error of ±4.6 percentage points 19 times out of 20. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

SOURCE Zillow, Inc.

For further information: Media, Cynthia Nowak, Zillow, +1-206-757-2701,