Press releases

Zillow Expands Zestimates to Include Rentals; Launches 'Rent Zestimates' for 90 Million Homes

70% of Movers Each Year Are Renters; Two-Thirds Don't Research Fair Rental Price, According to Survey

Mar 10, 2011

SEATTLE, March 10, 2011 /PRNewswire/ -- Zillow® today launched "Rent Zestimates," a one-of-a-kind tool that can be used as a starting point for determining a home or apartment's estimated monthly rent price.  The launch expands on Zillow's popular Zestimate® home valuations and empowers renters and landlords with estimated rent prices for more than 90 million homes and apartments across the country.

Most people who move each year (70 percent) are renters(1), and, according to a recent survey by Ipsos(2), nearly two-thirds (61 percent) of current renters who were polled do not research fair rent prices before signing their lease.  Rent Zestimate estimated rent prices offer a powerful new way for consumers to research prices for specific homes or apartments.  In combination with additional market information on rentals, Rent Zestimates can help renters determine a fair rental price and negotiate before signing their lease.

Rent Zestimates are also a valuable tool for landlords.  Information is especially hard to come by for "accidental landlords," who represent one-fourth of respondents who are homeowners intending to move in the next three years and who are considering renting out their home, according to the survey.  Most (69 percent) respondents said they will research similar rentals in their area to determine a price, but Rent Zestimates offer a unique data point for landlords to decide how much to charge.

Consumers can find Rent Zestimates on map searches and individual home detail pages on® and all Zillow mobile applications, including iPhone, iPad and Android apps.

"Buyers and renters are not exclusive categories – many people are considering both options when shopping for a new home.  Similarly, many would-be sellers in today's housing market are considering whether to become landlords rather than sell at a loss," said Zillow CEO Spencer Rascoff.  "We created Rent Zestimates to empower people with information and data to make the right real estate decision for them."

Zillow launched rental listings in late 2009, and today has nearly 300,000 apartments and homes listed for rent.  Consumers can search Zillow's rental listings by number of bedrooms and bathrooms, square footage, and monthly payment – an attractive feature for the 27 percent of Americans who plan to move in the next three years and who will simultaneously search for both homes for rent and for sale.

About Zillow

Zillow is a real estate marketplace where homeowners, buyers, sellers, renters, real estate agents and mortgage professionals find and share vital information about homes and mortgages.  Launched in early 2006 with Zestimate® home values and data on millions of U.S. homes, Zillow has since added homes for sale and homes for rent, Rent Zestimates, a directory of real estate and lending professionals, Zillow Advice, Zillow Mobile apps and Zillow Mortgage Marketplace.  One of the most-visited U.S. real estate websites, with 16.8 million unique visitors in February 2011, Zillow's goal is to help people become smarter about homes and real estate in every stage of their lives -- home buying, selling, renting, remodeling and financing.  The company is headquartered in Seattle., Zillow and Zestimate are registered trademarks of Zillow, Inc.

(1) According to the 2009 American Housing Survey from the U.S. Census, 70% of people who move each year are renters.


(2) These are some of the findings of an Ipsos poll conducted February 14-16, 2011.  For the survey, a nationally representative sample of 2,012 randomly-selected adults aged 18 and over residing in the U.S. was interviewed via Ipsos' U.S. online omnibus.  With a sample of this size, the results are considered accurate within +/-2.2 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the U.S. been polled.  The margin of error will be larger within subgroupings of the survey population.  These data were weighted to ensure the sample's regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau.  All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.