Press Releases® Traffic Grows 67 Percent Year-over-Year in First Half 2009

Amid real estate market uncertainty, homeowners, buyers and sellers turning to Zillow® in record numbers for research and advice

Jul 1, 2009

SEATTLE, July 1 /PRNewswire/ -- Real estate Web site today announced it broke multiple records for site traffic and user activity in the first six months of 2009. An average of 8.3 million unique users visited Zillow each month during this period, which is an increase of 67 percent year-over-year(i). Additional milestones include:



  • 44 percent year-over-year growth in page views in the first half of 2009.
  • 35 percent more for-sale listings on the site in the first half of 2009 versus a year earlier, as the result of more listings feed partnerships with brokerages and Multiple Listings Services. In total, 3.6 million listings are posted on Zillow today.
  • More than 535,000 people have downloaded the Zillow iPhone App since its launch in late April, more than any other real estate-related app.
  • Consumers submitted 265,000 loan requests on Zillow Mortgage Marketplace in the first six months of 2009. Lenders responded with 3.5 million custom loan quotes during this same period.





"Home prices continue to drop in many areas, mortgage rates change constantly, and people have a lot of questions about their homes and their local markets. This is driving record numbers of people to visit and engage on," said Spencer Rascoff, Zillow's chief operating officer. "In addition to seeking real estate listings and data, potential buyers and sellers are voracious for information and are asking questions in Zillow Advice, and getting answers from real estate professionals in their communities."


The Zillow Directory of real estate professionals now lists nearly 200,000 real estate agents, and more than 12,000 lenders who have created a profile and are active on the site. In fact, 25 percent of Zillow's monthly traffic - or 2.1 million unique visitors in June - self-identified as a real estate professional.


To view site visitors by metropolitan area, or to learn more about Zillow, visit the Zillow Blog at


About is an online real estate marketplace where homeowners, buyers, sellers, real estate agents and mortgage professionals find and share vital information about homes and mortgages, for free. Launched in early 2006 with Zestimate home values and data on millions of U.S. homes, Zillow has since added homes for sale, a directory of real estate and lending professionals, Zillow Advice and Zillow Mortgage Marketplace. One of the most-visited U.S. real estate Web sites, with more than eight million unique visitors per month, Zillow's goal is to help people become smarter about real estate in every stage of the home ownership process - home buying, selling, remodeling and financing. The company is headquartered in Seattle and has raised $87 million in funding., Zillow, and Zestimate are registered trademarks of Zillow, Inc.


(i) Source for unique users and page view data: Omniture. Most recently, 8.4 million unique users visited Zillow in June 2009, which was an increase of 67 percent over June 2008. Monthly traffic by real estate professionals is calculated using June 2009 site surveys and monthly unique users.


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