Press Releases

Keller Williams® Realty Sends Listings to®

Fourth-largest U.S. residential real estate firm signs up for Zillow® Listings Feed program

May 8, 2008

SEATTLE and AUSTIN, Texas, May 8 /PRNewswire/ -- and Keller Williams Realty Inc. today announced a partnership which enables Keller Williams to automatically feed the listings of the company's 73,000 associates to on a daily basis, joining the Zillow Listings Feed program, which launched in November 2007.


Each listing Keller Williams feeds to Zillow includes a description of the property with multiple photos and contact information for the listing agent, including links back to the Keller Williams Web site where Zillow users can find more information and connect with a Keller Williams sales associate to guide them through the home buying and selling process.

"We're thrilled to have such a widely recognized and respected brand participating in our listings feed program," said Jorrit Van der Meulen, Zillow's vice president of partner relations. "Keller Williams is one of the largest residential real estate firms in the U.S., which makes this partnership a natural fit, as Zillow is one of the largest real estate Web sites, drawing more than five million monthly visitors."

"Our agent-centric business model means we are committed to providing our agents with the best marketing platforms possible," said Cary Sylvester, director of technology with the Keller Williams Realty International Service Center. "The Zillow Listings Feed program is a tremendous marketing opportunity for our agents and their sellers. Add to that the fact that two-thirds of Zillow's five million users are in the market to buy or sell now, or plan to within the next one to two years, and our agents are tapping into an audience that needs them."

"We're also proud to say that because of our 'My Listings, My Leads' lead routing philosophy, all the leads generated from our agents' listings on Zillow will go directly to the listing agent for free," added Sylvester.

The Zillow Listings Feed program allows participating listings providers to automatically gain free marketing exposure for their listings on one of the most-visited real estate sites in the country, while providing Zillow's users with a more robust search experience. Real estate brokerages post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign at no cost.

For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the agent, linked directly from each listing. For more information on Zillow Listings Feeds, visit For more information about Keller Williams Realty, visit

About Keller Williams Realty, Inc.

Founded in 1983, Keller Williams Realty Inc. is the fourth-largest real estate franchise operation in North America, with over 650 offices and 73,000 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. For more information, visit Keller Williams Realty online at

About is an online real estate community where homeowners, buyers, sellers, real estate agents and mortgage professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue. One of the most-visited U.S. real estate Web sites, Zillow's goal is to help people become smarter about real estate in every stage of the home ownership process -- buying, selling, remodeling and financing. The company is headquartered in Seattle and has advertising sales offices in New York, Chicago, San Francisco and Los Angeles., Zillow and Zestimate are registered trademarks of Zillow, Inc.

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SOURCE:; Keller Williams Realty Inc.

CONTACT: Amanda Hoffman of, +1-206-470-7167,; or Amber Presley of Keller Williams Realty International,

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