Press Releases® Launches Free Listings Feeds for Brokerages

Program includes an industry first -- Virtual Sold Sign™ program, enabling brokerages to brand and showcase homes they've sold in the past

Nov 14, 2007

SEATTLE, Nov. 14 /PRNewswire/ -- Real estate Web site this week launched its much-anticipated Zillow® Listings Feed program, allowing brokerages and Web vendors nationwide to feed all their for-sale listings to on an automated basis for free. The program launches this week with numerous industry partners and approximately a half million for-sale listings, with more to be added in the near future. Zillow CEO Rich Barton will discuss the program on stage today at the National Association of Realtors conference in Las Vegas.

In addition, today Zillow is announcing its revolutionary Zillow Virtual Sold Sign program (VSS), to be added to Zillow Listings Feeds in the coming months. The VSS program allows a broker's branding and contact information to permanently become part of a sold home's Web page on Zillow, where four million people visit every month, 70 percent of whom are buying or selling in the next two years. The VSS functionality is free to all brokerages and Web vendors with Zillow Listings Feeds.

"Imagine having a permanent 'sold by' sign in front of every home a brokerage has ever sold -- giving buyers and sellers a critical piece of information on who is selling homes in a neighborhood -- today and over time," said Rich Barton, Zillow co-founder and CEO. "Given Zillow's focus on all homes -- more than 70 million of them -- and not just those on the market today, we are in a unique position to provide this historical sales information to buyers, sellers and homeowners."

Some of the leading brokerages participating in Zillow Listings Feeds today include ERA Real Estate, Intero Real Estate Services, Prudential California Realty, Realty USA,, RE/MAX Allegiance, United Country Real Estate and ZipRealty. In addition, Zillow has partnered with numerous top listings aggregators including NUMBER1EXPERT, Obeo, Inc., Point2 and Threewide.

Zillow Listings Feeds allow brokerages to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign for free on For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the individual agent, linked directly from each listing. For more information and about Zillow Listings Feeds, or to sign up for the program, visit and click "Listings Feed" in the footer.

About® is an online real estate community where homeowners, buyers, sellers, and real estate agents and professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue, including "Home Q&A." Zillow's goal is to help people become smarter about real estate -- what homes are worth, what's for sale, and what local experts have to say about real estate and individual homes. One of the most-visited real estate Web sites, Zillow was the only online company named by Advertising Age magazine to its 2006 "Marketing 50" list of the most powerful consumer brands. Zillow is headquartered in Seattle and has raised $87 million in funding., Zillow, Zestimate and Virtual Sold Sign are trademarks and/or registered trademarks of Zillow, Inc.


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