Zillow.com Partners with Apartments.com to Bring National Database of Managed Apartment Rental Listings to Zillow
Partnership Creates a One-Stop Shopping Experience for Renters Searching for Both Houses and Apartments for Rent
Sep 1, 2010
SEATTLE, Sept. 1 /PRNewswire/ -- Zillow.com® and Apartments.com™, two of the nation's leading online destinations for real estate and multifamily housing, respectively, today announced a partnership to bring the Apartments.com national database of 90,000 managed apartment rental listings to Zillow®. Apartments.com rental listings include comprehensive home details, photos, floorplans, and property manager contact information – bringing the full search experience from Apartments.com to Zillow.
Listings from Apartments.com will receive exposure to Zillow's 12 million monthly visitors(i), nearly two million of whom are currently renters. This syndication brings the total number of rental listings for single-family homes and apartments on Zillow.com to 150,000.
In addition to being displayed on Zillow, Apartments.com rental listings will also appear on the Zillow Mobile application, which has been downloaded more than two million times and is the most popular real estate application on the iPhone®, Android®, iPad™, and Windows® Mobile platforms.
"Zillow offers an unmatched user experience for home shoppers who are renting, deciding whether to rent or buy, or shopping for a home to buy. This partnership deepens Zillow's footprint in the rental search industry, and gives Zillow users access to a new category of managed apartment rental listings," said Chloe Harford, Zillow's vice president of mortgages and new ventures.
Kevin Doyle, senior vice president and general manager from Apartments.com adds, "Our new partnership with Zillow is extending our reach to renters. By creating easy and convenient access to our listings, Apartments.com is able to drive highly qualified apartment shoppers to the leasing offices of our advertisers through unmatched exposure."
In December 2009, Zillow added rental listings to its database of 100 million U.S. homes to complement its four million for-sale listings. Using the industry's first monthly payment search filter, Zillow lets home shoppers search by a monthly payment they can afford, and simultaneously browse for-sale and for-rent homes. This is a helpful benefit as one in four (25 percent) home shoppers plan to search for both homes to buy and homes to rent, according to a recent Zillow survey(ii). Zillow home shoppers can also search for listings by neighborhood, ZIP code or city, and numerous home characteristics.
Apartments.com (http://www.apartments.com) is a leading national apartment Internet listing subscription service with more than 50,000 unique addresses representing more than three million rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. With personalized searches, highly visual ads featuring "Walkthrough Video," "Apartments.com Anywhere" mobile solutions, 360-degree virtual tours, professional photography and comprehensive community listings, Apartments.com makes it possible for renters to access apartment rental inventory from across town or across the country. Leads from highly qualified ready-to-rent prospects are delivered to Apartments.com customers, increasing closure rates and decreasing the average cost of leasing an apartment. The website's foundation of solid partnerships with more than 1,000 newspaper affiliate and strategic partners across the country include Yahoo! Real Estate, AOL Real Estate, Univision, the Chicago Tribune, The Washington Post and the Los Angeles Times. Apartments.com is a division of Chicago-based Classified Ventures, LLC. The Apartments.com network of apartment rental websites includes Apartment Home Living (http://www.apartmenthomeliving.com), a leading social media apartment website distinguished by a "live for fun" community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live.
Zillow.com is an online real estate marketplace where homeowners, buyers, sellers, renters, real estate agents and mortgage professionals find and share vital information about homes and mortgages. Launched in early 2006 with Zestimate® home values and data on millions of U.S. homes, Zillow has since added homes for sale and homes for rent, a directory of real estate and lending professionals, Zillow Advice and Zillow Mortgage Marketplace. One of the most-visited U.S. real estate websites, with 12 million unique visitors per month, Zillow's goal is to help people become smarter about homes and real estate in every stage of their lives -- home buying, selling, renting, remodeling and financing. The company is headquartered in Seattle and has raised $87 million in funding.
Zillow.com, Zillow and Zestimate are registered trademarks of Zillow, Inc. Apple and iPhone are registered trademarks of Apple, Inc. iPad is a trademark of Apple, Inc. Android is a registered trademark of Google Inc. Apartments.com is a trademark of Classified Ventures, LLC. Windows is a registered trademark of Microsoft Corporation.
(i) In August 2010, more than 12 million unique visitors came to Zillow.com, according to internal tracking by Omniture. Zillow's August 2010 site survey shows that 14 percent, nearly two million, of those visitors are currently renters.
(ii) This survey was conducted online by Harris Interactive within the United States on behalf of Zillow.com between June 24-28, among 2,452 adults ages 18+, of whom 1,724 are homeowners and 692 are renters. This online survey is not based on a probability sample and therefore no estimates of theoretical sampling error can be calculated; a full methodology is available.