Zillow.com ® and Major Newspapers Launch Nation's Largest Online Real Estate Advertising Network
Combined Zillow® and Newspaper Online Audience Reaches More Than 63 Million Consumers; Focus on Home Buying, Selling, and Home-related Commerce
Sep 8, 2008
SEATTLE, Sept. 8 /PRNewswire/ -- Real estate Web site Zillow.com and the Zillow Newspaper Consortium of 11 major newspaper companies today announced the formation of the nation's largest online real estate advertising network - reaching more than 63 million(1) monthly unique visitors, and with a focus on home buying, selling and home-related commerce. The Zillow Advertising Network is an extension of the Zillow Newspaper Consortium formed last fall with 282 major newspapers nationwide.
Under the Zillow Advertising Network agreement, sales teams for both Zillow and Zillow Newspaper Consortium members will offer each other's premium advertising inventory to their respective client bases. Local newspaper advertisers will be able to reach Zillow's national audience of more than five million unique visitors per month(2), with 90 percent owning a home and two- thirds buying or selling now or in the next one to two years. Meanwhile Zillow advertisers gain access to the local audience visiting real estate sections of the newspapers' Web sites, as well as additional national advertising inventory across the Zillow Newspaper Consortium.
"This partnership allows advertisers with our papers to reach not only local real estate consumers who live in particular markets, but also consumers who may be moving to particular markets, via their searches on Zillow.com," said Lincoln Millstein, senior vice president of Hearst Newspapers. "This is a significant opportunity for advertisers to target a very large number of consumers on the verge of major home-related commerce."
For example, a San Francisco furniture retailer could now target the 750,000(3) Zillow visitors who research San Francisco Bay Area homes each month on Zillow.com, while simultaneously reaching the online audience of The San Francisco Chronicle. This significantly extends the reach of an online advertising campaign for both local and national advertisers. In addition, advertisers can drill down even further with their ads on Zillow, targeting visits to specific ZIP codes, neighborhoods or individual homes.
"The Zillow Advertising Network gives local and national advertisers unprecedented access to the largest online audience of home buying and selling consumers available, including the loyal, engaged audiences visiting Zillow and our newspaper partners," said Greg Schwartz, vice president of advertising sales at Zillow. "This affluent and qualified audience of consumers making major home-related purchases is extremely valuable to advertisers and can now be targeted across a range of geographic considerations."
The new Zillow Advertising Network extends a partnership with 11 major newspaper publishing companies announced in November 2007, which enables local real estate classified advertisers to also purchase featured listings and open house advertisements on Zillow. The newspaper companies participating in the ad network include Hearst Newspapers; Lee Enterprises, Incorporated; Media General, Inc.; MediaNews Group, Inc.; Morris Communications Company, Philadelphia Media Holdings; and The E.W. Scripps Company. Newspapers include major market dailies such as The San Francisco Chronicle, Houston Chronicle, San Jose Mercury News, The Tampa Tribune, The Philadelphia Inquirer and the St. Louis Post-Dispatch.
Zillow's popular real estate content includes data and Zestimate® values on more than 80 million U.S. homes, 3.1 million listed homes for sale, and updated mortgage information and quotes from the Zillow Mortgage Marketplace.
Zillow.com is an online real estate community where homeowners, buyers, sellers, real estate agents and mortgage professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue. One of the most-visited U.S. real estate Web sites, Zillow's goal is to help people become smarter about real estate in every stage of the home ownership process -- buying, selling, remodeling and financing. The company is headquartered in Seattle and has advertising sales offices in New York, Chicago, San Francisco and Los Angeles.
Zillow.com, Zillow and Zestimate are registered trademarks of Zillow, Inc.
(1) 63 Million unique users visited online sites of Zillow.com and participating newspaper partners in June 2008. Source: Zillow and newspaper internal metrics.
(2) 5.4 Million unique users visited Zillow.com in August 2008. Source: Zillow internal metrics.
(3) 763,203 visits to Zillow.com came from the San Francisco-Oakland-Jan Jose DMA in June 2008. Source: Zillow internal metrics.
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