Zillow Debuts New National TV Spot as Part of First Advertising Campaign
Spot Chronicles Modern Home Shoppers as Housing Market Continues Recovery
Jun 17, 2013
SEATTLE, June 17, 2013 /PRNewswire/ -- Zillow, Inc. (Nasdaq: Z), the leading real estate information and home-related marketplace, is rolling out a new TV spot today as part of the company's first-ever national advertising campaign, entitled "Find Your Way Home."
A new spot, called "Long Distance," begins airing nationwide today, as the traditional summer home shopping season heats up. The spot will air 60- and 30-second versions on cable networks such as HGTV, CNN, USA, A&E and Lifetime. This is the second TV spot in Zillow®'s "Find Your Way Home" campaign, launched earlier this year.
"The process of shopping for a home today is emotional, absorbing, collaborative, and driven by technology and online information," said Amy Bohutinsky, Zillow chief marketing officer. "Our 'Find Your Way Home' campaign chronicles modern families in ways that most home shoppers can relate to – as they search for not just a home, but a place for their life to happen."
"Long Distance" was created by Deutsch LA and features the single "Stubborn Love" by The Lumineers. Media buying responsibilities are being handled by Two Nil. Both of Zillow's TV spots in the "Find Your Way Home" campaign can be found at Zillow.com/TV and discussed using #FindYourWayHome on social media.
About Zillow, Inc.
Zillow, Inc. (NASDAQ: Z) operates the leading real estate and home-related marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full life cycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 55 million monthly unique users, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs™, Postlets®, Diverse Solutions®, Buyfolio™, Mortech™ and HotPads™. The company is headquartered in Seattle.
Zillow.com, Zillow, Postlets and Diverse Solutions are registered trademarks of Zillow, Inc. Buyfolio, Mortech, HotPads and Digs are trademarks of Zillow, Inc.
SOURCE Zillow, Inc.
For further information: Katie Curnutte, Zillow, 206-757-2785, firstname.lastname@example.org