52 Percent of Homeowners Plan Fall Home Improvement Projects
Homeowners working on home office and playroom projects
SEATTLE, Sept. 5, 2013 /PRNewswire/ -- More than half (52 percent) of homeowners plan to make a home improvement or addition this fall, according to the Zillow® Digs™ Fall Home Improvement Trend and Spending Survey[i], compared with 60 percent in the summer; homeowners plan to spend $1,000, which is $200 less than during the summer.
While the percentage of homeowners planning remodels for nearly every room fell from the summer survey, homeowners will continue to focus on home office or playroom remodels in the fall.
"Fall is a perfect transition time from outdoor to indoor activities, which is resonating in home improvement plans and trends. Parents are sprucing up indoor play areas to keep the kids active and occupied, while looking for ways to update their own workspaces for the season ahead as workdays are shortened by kid pick-up and drop-off duty," noted Cynthia Nowak, Zillow Digs trend expert.
Double-duty home offices
In addition to the survey, members of the recently formed Zillow Digs Board of Designers, which provides Zillow Digs users insight into unique and current trends in home design, shared their experiences and advice on fall remodels. For home offices, the majority are designing home office spaces for dual purposes, whether adding a daybed for napping, a desk doubling as a guest bedroom nightstand or a mini kitchen for the home office coffee pot.
Kerrie Kelly of Kerrie Kelly Design Lab in Sacramento, Calif., recommends: "If your guest room must do double duty, look for furniture that keeps the room from being too businesslike, such as an office armoire, chests, cabinets, side tables and creative storage solutions that look pretty, too. A good- looking, uncluttered space is the best remedy for the chaos of a typical office. We find many people requesting a Murphy bed situation to provide a multi-functional space."
Mara Miller of Carrier and Company Interiors Ltd. in New York City says: "As laptops and tablets become more popular we're free to use more vintage furnishings than desks customized to contain a computer. For serious home offices, we're also installing a lot of coffee bars to reduce trips to the kitchen and grazing while working from home."
Active playrooms for fall
For playrooms, the designers generally advise creating gender-neutral spaces that everyone can enjoy, with durable, eco-friendly materials such as carpet tiles and no-VOC paint.
David Scott of David Scott Interiors in New York City says: "Playrooms incorporating the mind and body are increasingly popular. I like to incorporate murals, which invite children to explore and stimulate their imagination, as well as an active area. A recent playroom remodel featured gymnastic rings, a climbing wall and a punching bag, while in another I commissioned an artist to decoupage a pingpong table."
Garrison Hullinger of Garrison Hullinger Interior Design in Portland, Ore., recommends: "Make sure the space is practical and can be converted to a general-use room after it's had its day as a playroom."
Fall colors for work and play
Households with children plan to spend more and take on more projects
Overall, younger homeowners and homes with children are significantly more likely to be planning a home improvement or addition this fall, similar to summer findings.
More than one-third of homeowners find inspiration online
Zillow Digs users can browse more than 90,000 photos from Zillow's database of more than 110 million U.S. homes, or those provided by home improvement professionals and homeowners, and see Zillow's proprietary Digs Estimates for the estimated cost of the actual bathrooms and kitchens they are viewing. They can create, save and share boards of ideas and décor they love, and browse nearly 145,000 boards created by others, comment on photos and follow people with similar interests. And, they can connect with local home improvement professionals for help – for free, on iPad® and the Web.
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 These are some of the findings of an Ipsos poll conducted Aug. 13-15, 2013. For the survey, a nationally representative sample of 2,024 randomly-selected adults aged 18 and older residing in the U.S. was interviewed via Ipsos' U.S. online omnibus. With a sample of this size, the results are considered accurate within +/-2.2 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the U.S. been polled. The margin of error will be larger within sub-groupings of the survey population. The sub-group of homeowners in the sample is 1,340, which has a margin of error of +/-2.7 percentage points. These data were weighted to ensure the sample's regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
[ii] Not statistically significant.
[iii] Not statistically significant.
SOURCE Zillow, Inc.