Coldwell Banker Honig-Bell, Prudential Tropical Among 33 Additional Brokerages to Join Zillow Pro for Brokers Program
Strong Interest Prompts Second Round of Partnerships During Beta Period
SEATTLE, Nov. 9, 2012 /PRNewswire/ -- Zillow, Inc. (NASDAQ: Z), the leading real estate information marketplace, today announced that 33 real estate brokerages, in addition to the 15 original partners, will participate in Zillow Pro for Brokers™. The program, which is in the beta version, now includes 48 brokerages from across the country.
The previously announced Zillow Pro for Brokers is a free, five-point program that will improve listings accuracy, provide better reporting, include a powerful contact follow-up system and increase the visibility of listing agents.
The 33 brokerages making up the second round of partnerships are:
"As Zillow continues to forge strong partnerships with real estate brokerages across the country, we're happy to welcome these new partners to Zillow Pro for Brokers," said Greg Schwartz, chief revenue officer at Zillow®. "We look forward to welcoming many more partners in the weeks and months to come. We work with these brokerages to increase visibility to their listing agents, improve listings accuracy and give them new options for contact management."
"As one of the original brokerages in the program, our agent's responses have been extremely positive. They are thrilled to see their branding and contact information prominently displayed on their listings. We also are updating our listings on Zillow multiple times a day, so our agents don't have to worry about compliance issues or potential complaints from a client," said Dan Forsman, president and CEO of Prudential Georgia Realty. "With tens of millions of potential buyers on Zillow, that's where our clients want their listings. The Zillow Pro for Brokers program was a smart move – for us and Zillow."
In July, Zillow announced the first 15 partner brokerages.
Zillow is currently accepting inquiries from brokerages interested in participating in Zillow Pro for Brokers at firstname.lastname@example.org.
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