Press Releases

Zillow Reveals Best Window to Sell Homes Faster and for the Highest Price; Launches Best Time to List Tool for Sellers

Homes listed in early May sell 18.5 days faster and for nearly 1% more than average listings, according to updated Zillow data

Mar 2, 2016

SEATTLE, March 2, 2016 /PRNewswire/ -- Determining the right time to put a home on the market often tops the list of concerns for sellers – as it should, since timing can influence the final sale price of each home significantly, according to new data from Zillow®.

Zillow has found that, nationally, homes listed in late spring (May 1 through May 15), sell around 18.5 days faster and for 1 percent more than the average listingi. The optimal listing window has shifted since Zillow's first analysis, featured in Zillow Talk: Rewriting the Rules of Real Estate, likely because of low inventory in housing markets across the country. When Zillow conducted this analysis previously, there were nine percent more homesii on the market, and homes listed between mid-March and mid-April sold fastest and for the highest price.

"The housing market today is heavily influenced by low inventory," said Zillow chief economist Dr. Svenja Gudell. "Faced with increasingly competitive markets, many buyers are forced to consider several homes and make multiple offers, elongating the home shopping experience. By listing homes further into the shopping season, sellers may attract buyers who are increasingly eager to purchase and may be more willing to pay a premium for the home."

Local market variations and weather patterns make the buying season more volatile in some parts of the country. The markets with the largest sale differences between the best months and worst months to list are regions with distinct climate changesiii, such as Seattle, Minneapolis and Washington D.C., making it more important for sellers in these regions to carefully consider the timeframe of their home sale. Sellers in Texas and California will find themselves with more flexibility in list timeframe, as these markets show little variation in sale price based on listing month. 

Applying this analysis to individual homes, today, Zillow launches Best Time to List, a new tool that helps homeowners identify the optimal time to list their own home for sale. The tool estimatesiv how much the timing of a listing will influence the final sale price.

Sellers can use this information to have a more informed conversation with their local real estate agent to determine the best time to put their home on the market. 

Metro Area

Ideal Timeframe to List Home

Days Sold

Faster than Average

Average Sales

Premium (%)

Average Sales Premium ($)

United States

 May 1 – 15

18.5

0.9%

$1,700

New

York/Northern

New Jersey

 May 1 – 15

16.5

0.6%

$2,400

Los Angeles-Long

Beach-Anaheim,

CA

 May 16 – 31  

12.5

0.9%

$5,300

Chicago, IL

 May 1 – 15

22.5

1.2%

$2,400

Dallas-Fort Worth,

TX

 May 1 – 15

11.5

1.1%

$2,000

Philadelphia, PA

 May 1 – 15

12.75

0.7%

$2,000

Houston, TX

 June 1 – 15  

12.75

0.7%

$1,200

Washington, DC

 April 16 – 30

18.0

1.1%

$4,100

Miami-Fort

Lauderdale, FL

 April 16 – 30

16.25

0.9%

$2,000

Atlanta, GA

 April 1 – April 15  

19.5

1.4%

$2,200

Boston, MA

 May 16 – 31 

12.0

1.3%

$5,200

San Francisco, CA

 May 16 – 31 

7.5

1.5%

$12,200

Detroit, MI

 May 1 – 15

19.5

1.6%

$2,000

Riverside, CA

 May 1 – 15

15

1.0%

$2,900

Phoenix, AZ

 May 1 – 15

12.5

1.2%

$2,600

Seattle, WA

 May 1 – 15

20.0

1.2%

$2,600

Minneapolis-St

Paul, MN

 May 1 – 15

19.25

2.0%

$4,300

San Diego, CA

 March 16 – 31  

13

1.0%

$5,200

St. Louis, MO

 March 16 – 31 

17.75

1.2%

$1,700

Tampa, FL

 May 1 – 15

20

0.9%

$1,500

Baltimore, MD

 May 1 – 15

22.5

1.1%

$2,800

Denver, CO

 May 16 – 31 

10

1.3%

$4,300

Pittsburgh, PA

 May 1 – 15

19.5

0.8%

$1,000

Portland, OR

 May 1 – 15

17.5

1.8%

$5,500

Zillow

Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition to Zillow.com®, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z and ZG) and headquartered in Seattle.

Zillow and Zillow.com are registered trademarks of Zillow, Inc.

i Zillow analyzed the historical listing, sale and Zestimate data of single-family homes and condos between 2008 and 2015 within each metro to calculate the extent to which different listing date will influence the time on market and final sale price.

ii Each week, a count of the number of single-family, condominium and cooperative housing units listed for sale on Zillow is taken. The median of these values within a month is calculated as the monthly value. Because inventory can be seasonal, a seasonally adjusted value is reported using a standard STL procedure. This seasonally adjusted series is then smoothed using a three-month rolling average.

iii To identify the most seasonal markets, Zillow examined the types of homes on the market at any given time, the time on market and final sale price of each home.

iv Best Time to List analyzes the historical sales of nearby comparable homes and seasonal market conditions by zip code to calculate the extent to which different listing months will influence the final sale price of each home.

 

SOURCE Zillow

For further information: Cat Neilson, press@zillow.com


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