Press Releases

From Inspiration to Realization: Zillow Digs Now Helps Consumers Find Products Similar to Those Featured In Popular Home Design Photos

Say goodbye to "inspiration frustration"-- the feeling when products seen in inspirational photos are nearly impossible to locate in real life--with new Zillow Digs product tags

Mar 18, 2015

SEATTLE, March 18, 2015 /PRNewswire/ -- Zillow Digs®, where homeowners find visual inspiration and understand the real cost of remodeling projects, today announced that users can now browse more than 2 million high-resolution home images and easily locate similar products and accessories that compare to those in their favorite photos – from an unlimited number of online retail stores. The feature is available on Web and is now optimized for iPhone® and iPad®, with easy-to-use functionality.

From granite countertops to bedding and light fixtures, product tags are assigned by accredited interior design experts who match items in Digs photos with similar ones available in retail stores today. Product tags rid consumers of "inspiration frustration" – what happens when they see an item they love, but don't know where to find it, and saves them time and energy when transforming their dream space into reality.   

"Zillow Digs is an amazing resource for home inspiration where people can find design ideas that meet their style, budget, and, now, discover real options for recreating the looks they love," says Amy Bohutinsky, Zillow chief marketing officer. "Product tags add valuable information that turns inspiration dead-ends into actionable next steps, eliminating the frustration many homeowners experience when searching for the perfect home furnishings and accessories."

From the Zillow Digs cost estimator to product tags, homeowners can use the Zillow Digs app and desktop to both find design inspiration and make their dream room a reality. Additionally, consumers can now post questions directly to Zillow Digs interior design experts to learn more about specific items in a photo, or get advice on their next remodel project.

About Zillow Digs
Zillow Digs is a hub for home improvement and design inspiration. Users can browse more than one million photos of interiors and exteriors of real homes, organized by space, style, cost and color. Patent-pending Digs Estimates help people understand what it would cost in their geographic location to recreate the actual bathrooms and kitchens they are viewing. In addition, Zillow Digs users can collect images, share favorites and follow others for inspiration, from the Zillow Digs App for iPhone® and iPad®, or on the Web.

Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition to®, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z), and headquartered in Seattle.

Zillow and are registered trademarks of Zillow, Inc.

iPhone and iPad are registered trademarks of Apple, Inc.


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For further information: Alexa Fiander, Zillow, 206-757-2701 or