Press Releases

The Master Bedroom Goes Industrial This Fall: Rustic Wood, Statement Lighting and Neutrals Named Top Picks for Home Remodelers; Bold Colors and Matching Bedroom Furniture Fade Out of Style

Sep 18, 2014

SEATTLE, Sept. 18, 2014 /PRNewswire/ -- Today, Zillow Digs® announced industrial chic as the top master bedroom design style for fall 2014. Raw or exposed wood elements with dramatic lighting and neutral colors will be among the most popular master bedroom design trends this season, according to the Zillow® Digs Home Design Trend Report, a leading indicator of home design trends.

Zillow Digs Fall Trend Report 2014

Industrial chic is a dramatic contrast to the traditional-style master bedroom that has become a staple in many American households. With the rise of industrial chic, expect the days of matching bedroom sets, bold colors and patterns, wall-to-wall carpeting and polished wood furniture to be limited, as homeowners start to gravitate towards more eclectic and unique design elements that bring character and warmth to their bedroom.

More than half (58 percent) of the most popular bedrooms on Zillow Digs contained elements commonly associated with the industrial chic design style. More specifically, the top three design trends for an industrial chic bedroom are:

  1. Raw or Reclaimed Wood:  From headboards to nightstands, raw wood elements are all the rage this season. Of the most popular master bedroom photos on Zillow Digs, nearly 44 percent of them specifically had natural wood elements or neutral colors. "Pine and natural wood tones are especially popular in master bedrooms," says Zillow Digs Board of Designers member, Vanessa Deleon of Vanessa Deleon Associates in New York City. "They bring a rustic charm that makes the space feel both relaxing and approachable."
  2. Modern Statement Lighting:  According to Zillow Digs design expert, Melissa Klebenoff of Melissa Klebenoff Interior Design in Seattle, "Fabulous overhead lighting fixtures are playing an important role in master bedrooms this season." Klebenoff expects homeowners will be particularly drawn to lighting fixtures with nickel or brass finishes for a "hip and modern design" element. 
  3. Warm Neutrals: One of the most popular trends this season will be warm, neutral colors, according to the report. From bedspreads to wall colors, soft, organic neutrals provide the perfect calming backdrop for the aged materials and textures commonly associated with industrial chic. Jamie Beckwith, Zillow Digs Board of Designers member and founder of Beckwith Interiors in Nashville, Tennessee, says neutral mercurial colors, or colors that change with the lighting and time of day are especially popular. Silvers, grays, whites or even soft blues are all top choices this season. 

Half (50 percent) of homeowners are planning home improvements this fall, and as the weather cools down homeowners are switching their design focus to indoor spaces[i]. Over three-quarters (77 percent) of planned home improvements are expected to be to an indoor space, with many focusing specifically on master bedrooms.

The Zillow Digs Home Design Trend Report is a one of a kind report which combines data from a survey of leading interior design experts and an analysis of the most popular photos on Zillow Digs. Home design trends emerge well before the execution phase as remodelers and designers must first find inspiration. By tracking trending photos, Zillow Digs and its team of design experts are able to spot emerging trends well before they make their transition into homes.

Zillow Digs is a hub for home improvement and design inspiration for Zillow's nearly 86 million unique users. Users can browse more than one million photos of interiors and exteriors of real homes, organized by space, style, cost and color. Patent-pending Digs Estimates help people understand what it would cost in their geographic location to recreate the actual bathrooms and kitchens they are viewing. In addition, Zillow Digs users can collect images, share favorites and follow others for inspiration, from the Zillow Digs App for iPhone® and iPad®, or on the Web.

About Zillow, Inc.
Zillow, Inc. (NASDAQ:Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 86 million unique users in August 2014, the Zillow, Inc. portfolio includes®, Zillow Mobile, Zillow Mortgages, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™, StreetEasy® and Retsly™. The company is headquartered in Seattle., Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, Agentfolio and Digs are registered trademarks of Zillow, Inc. HotPads and Retsly are trademarks of Zillow, Inc.

iPhone and iPad are registered trademarks of Apple, Inc.

[i] These are some of the findings of an Ipsos poll conducted September 4-8, 2014. For the survey, a nationally representative sample of 2,011 randomly-selected adults aged 18 and older residing in the U.S. was interviewed via Ipsos' U.S. online omnibus. With a sample of this size, the results are considered accurate within +/-2.2 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the U.S. been polled. The margin of error will be larger within sub-groupings of the survey population. The sub-group of homeowners in the sample is 661, which has a margin of error of +/-3.8 percentage points. These data were weighted to ensure the sample's regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

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For further information: Alexa Fiander,, 206-757-2701 or