Zillow and Yahoo! Real Estate Launch Largest Real Estate Network on the Web
Feb 3, 2011
SEATTLE and SUNNYVALE, Calif., Feb. 3, 2011 /PRNewswire/ -- Zillow.com® and Yahoo!® Real Estate (http://realestate.yahoo.com) today launched an exclusive partnership that brings together the two sites and creates the largest real estate network on the web, according to comScore® Media Metrix®(1) Zillow's sales force now sells local advertising across both sites, and the 4 million for-sale listings on Zillow now also appear on Yahoo! Real Estate. Zillow® and Yahoo! Real Estate announced plans for the partnership in July 2010.
Real estate agents and brokers will now have the ability to buy local advertisements on both sites with just one phone call to Zillow. Tens of thousands of industry professionals have reached Zillow's nearly 16 million monthly unique users(2) with advertising programs like Zillow's Premier Agent, which allows agents to target specific ZIP code searches, and with Showcase Ads and Featured Listings, which allow agents and brokers to increase traffic to individual listings. Both of these programs will now be extended to Yahoo! Real Estate.
For the first time, real estate agents have the opportunity to advertise locally on Yahoo! Real Estate, one of the largest individual real estate sites on the web, gaining access to a new set of customers and clientele. Home buyers will now have access to more local listings on Yahoo! Real Estate, along with more photographs.
In addition to selling local ads, Zillow is also selling national display advertising across both sites to new home builders, real estate agents and brokers.
Additionally, Zillow is now Yahoo! Real Estate's exclusive provider of for-sale listings. Any for-sale listing that appears on Zillow – including many listings not found on other sites, such as for-sale-by-owner listings – will automatically appear on Yahoo! Real Estate.
The Yahoo! and Zillow relationship began in 2006 when Yahoo! Real Estate incorporated Zillow's Zestimate® home valuations for more than 72 million U.S. homes into its user experience.
"We're thrilled to be providing agents and brokers with outstanding new opportunities to extend their reach on the largest online real estate network," said Spencer Rascoff, Zillow CEO. "One phone call can now connect industry professionals to the biggest real estate network on the web. The launch of this partnership will simplify advertising decisions and bring Zillow listings to millions of additional users every month."
"This partnership brings together the scale of Yahoo!'s audience with the depth of Zillow's real estate listings," Greg Hintz, head of Yahoo! Listings, said. "No other real estate websites are better suited to bring such a vast offering to agents, brokers and advertisers."
Real estate agents or brokers interested in advertising across the Yahoo!/Zillow Real Estate Network can contact Zillow's sales team at 866-324-4005.
Zillow Inc. is a real estate information company with a marketplace where homeowners, buyers, sellers, renters, real estate agents and mortgage professionals find and share vital information about homes and mortgages. Launched in early 2006 with Zestimate® home values and data on millions of U.S. homes, Zillow has since added homes for sale and homes for rent, a directory of real estate and lending professionals, Zillow Advice, Zillow Mobile apps and Zillow Mortgage Marketplace. One of the most-visited U.S. real estate websites, with nearly 16 million unique visitors per month, Zillow's goal is to help people become smarter about homes and real estate in every stage of their lives -- home buying, selling, renting, remodeling and financing. The company is headquartered in Seattle.
Zillow.com, Zillow and Zestimate are registered trademarks of Zillow, Inc.
Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
comScore and Media Metrix are trademarks and/or registered trademarks of comScore, Inc.
(1) The Yahoo!-Zillow Real Estate Network was the most-visited real estate entity (including both networks and individual websites) as measured by comScore Media Metrix Key Measures – Ranked Category, December 2010.
(2) Zillow had 15.7 million monthly unique users in January 2011, according to Omniture internal tracking.