Press Releases

Zillow.comĀ® Partners With Windermere Real Estate

Largest Independent Real Estate Company in the West Joins Zillow Listings Feed Program

Sep 28, 2009









SEATTLE, Sept. 28 /PRNewswire/ -- and Seattle-based Windermere Real Estate, which has more than 30,000 for-sale listings nationwide, today announced a partnership which enables Windermere to automatically feed all of their listings to on a regular basis. Zillow is one of the most-visited U.S. real estate Web sites, with 8.8 million unique users in August, an increase of 64 percent year-over-year. The syndication of Windermere Real Estate's for-sale listings to Zillow will improve the real estate search experience for Zillow users, 37 percent of whom come to the site each month from the 10 Western states where Windermere operates(1).






Windermere joins the hundreds of partners participating in the Zillow Listings Feed program, which launched in November 2007 and has grown to more than 3.7 million for-sale listings today. The program allows listing providers to automatically gain free marketing exposure for their listings on one of the most-visited real estate sites in the country, while providing Zillow's users with a more robust search experience.



Each listing Windermere feeds to Zillow includes a description of the property with multiple photos and contact information for the listing agent, including links back to the Windermere Web site where Zillow users can find more information and connect with one of Windermere's 8,000 sales associates.



"Zillow is thrilled to team up with Windermere Real Estate, a well-respected and prestigious brokerage headquartered in our own backyard of Seattle," said Spencer Rascoff, Zillow's chief operating officer. "With more than 30,000 for-sale listings in key markets throughout the West, this partnership will be extremely beneficial to our millions of users nationwide."



Jan Edmondson, Windermere Chief Marketing Officer, adds, "We constantly look for ways to maximize marketing exposure for our associates and listings. The Zillow Listings Feed program offers a tremendous marketing opportunity for our agents and their sellers. By syndicating our listings to Zillow, we are able to expose our clients to Zillow's audience of more than 8 million visitors each month."



In addition to being displayed on the Web site, Windermere's listings will also appear on the Zillow iPhone application, which has been downloaded over 730,000 times since launch in April 2009 and is the number one real estate application the Apple iTunes Store.



For more information on Zillow Listings Feeds, visit



About Windermere Real Estate

Windermere Real Estate is ranked as the largest independent real estate company in the West, with more than 300 offices and 8,000 associates serving communities in Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Wyoming, Washington and British Columbia. For more information, visit



About is an online real estate marketplace where homeowners, buyers, sellers, real estate agents and mortgage professionals find and share vital information about homes and mortgages, for free. Launched in early 2006 with Zestimate home values and data on millions of U.S. homes, Zillow has since added homes for sale, a directory of real estate and lending professionals, Zillow Advice and Zillow Mortgage Marketplace. One of the most-visited U.S. real estate Web sites, with more than eight million unique visitors per month, Zillow's goal is to help people become smarter about real estate in every stage of the home ownership process - home buying, selling, remodeling and financing. The company is headquartered in Seattle and has raised $87 million in funding., Zillow, and Zestimate are registered trademarks of Zillow, Inc.



(1) Source for unique users and page view data: Omniture. 8.8 million unique users visited Zillow in August 2009, which was an increase of 64 percent over August 2008. Visits from the 10 Western states where Windermere operates were calculated using an average of visits from May-July 2009 from Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Wyoming, and Washington.








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