Press Releases® Adds All Property Listings From Realogy's Residential Real Estate Brands

Parent company of CENTURY 21, Coldwell Banker, ERA and Sotheby's International Realty will now distribute 700,000 property listings daily via the Zillow® Listings Feed program

Feb 19, 2008

SEATTLE, Feb. 19 /PRNewswire/ -- Leading real estate Web site today announced an expansion to its marketing agreement with Realogy Corporation that will result in approximately 700,000 total property listings from Realogy's brand networks to be posted to the Web site on a daily basis. Realogy is a leading global provider of real estate and relocation services, and includes some of the largest and most recognizable real estate franchise systems, including CENTURY 21®, Coldwell Banker®, ERA® and Sotheby's International Realty®. ERA Real Estate was the inaugural partner in the Zillow Listings Feed program, which was announced in October 2007.


"We've been working closely with Realogy for the past four months to showcase its ERA brand and drive significant exposure of its listings on Zillow and traffic to its agents and local brokers' Web sites," said Lloyd Frink, Zillow president. "ERA's participation set the tone for the success of our listings feed program in such a short amount of time, and Realogy's decision to include its other brand listings is a great testament to Zillow's value as a marketing partner."

"Our ERA brand has benefited from the added exposure its listings have received on The expansion of Realogy's marketing relationship with Zillow to include our other brand networks and Company-owned offices was a natural next step in our online listings distribution strategy," said Alex Perriello, president and CEO of the Realogy Franchise Group. "We look forward to having all our brands receive the same level of online exposure on that ERA has enjoyed in recent months."

Property listings under the Realogy brand networks, which include listings from Realogy-owned brokerages operated by its subsidiary, NRT LLC, will be dynamically uploaded to Zillow on a daily basis, providing its brokerages with additional marketing exposure for their properties while enhancing the search experience for Zillow's users. Upon viewing the listings on, consumers will have the option to click a link to the listing brokerage's Web site where they can locate a Realogy-affiliated agent to guide them through the home buying and selling experience.

Zillow Listings Feeds allows real estate brokerages to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign at no cost, in front of Zillow's 4 to 5 million visitors per month. For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the agent, linked directly from each listing. Approximately 100,000 agents have created a profile on Zillow to date, which also allows individual agents the ability to list properties for sale. For more information on Zillow Listings Feeds, visit

About is an online real estate community where homeowners, buyers, sellers, and real estate agents and professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue, including "Home Q&A." Zillow's goal is to help people become smarter about real estate -- what homes are worth, what's for sale, and what local experts have to say about real estate and individual homes. One of the most-visited real estate Web sites, Zillow was the only Internet company named by Advertising Age magazine to its 2006 "Marketing 50" list of the most powerful consumer brands. Zillow is headquartered in Seattle and has raised $87 million in funding., Zillow, and Zestimate are registered trademarks of Zillow, Inc.

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