Press Releases

Real Living Posts All Property Listings on Zillow.com®

National real estate franchisor signs up for Zillow® Listings Feed program

Jan 16, 2008

SEATTLE and COLUMBUS, Ohio, Jan. 16 /PRNewswire/ -- Leading real estate Web site Zillow.com and real estate powerhouse Real Living today announced a partnership to feed 14,000 listings from Real Living to Zillow.com on a daily basis. The signing of this agreement initiates Real Living's participation in Zillow's Listings Feed program, which allows Real Living agents to automatically gain free marketing exposure for their listings on one of the most-visited real estate sites in the country. Zillow attracts approximately four million users per month, two-thirds of whom are in the market to buy or sell currently, or plan to be in the near future.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060503/ZILLOWLOGO)

Real Living's commitment to pioneering new business solutions led to their decision to dynamically upload all property listings from the RealLiving.com Web site to Zillow.com on a daily basis. Each listing will include a description of the property with multiple photos and contact information for the listing agent and Real Living, which will provide real estate agents with free marketing exposure for their listings while enhancing the search experience for Zillow users. Through the Real Living listings hosted on Zillow, consumers will find links back to the Real Living Web site where they can find more information and connect with a sales associate to guide them through the home buying and selling experience.

"In this tough real estate market, we want to give our agents and their clients' properties maximum exposure," said Kaira Sturdivant Rouda, president of Real Living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs. "We have watched as Zillow has grown to become one of the most trafficked and talked about real estate sites, and we think now is the right time to partner and work together to enhance the consumer real estate experience."

Added Jorrit Van der Meulen, Zillow vice president of partner relations, "We're delighted to have an innovative partner like Real Living working with us to help customers find the real estate information they're thirsting for. This is a mutually beneficial partnership that gives Real Living free marketing and exposure for its agents and their listings. In return, our users receive a more robust search experience with access to thousands of listings from one of the most trusted and recognizable brokerages in the country."

The Zillow Listings Feed program allows brokerages and other listings providers to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign for free on Zillow.com -- the site that 54 percent of buyers say they used in their real estate search (1). For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the individual agent, linked directly from each listing.

About Real Living

Real Living, based in Columbus, Ohio, is one of the nation's fastest-growing real estate franchisors with more than 4,000 agents and 160 offices, coast to coast. Offering consumers a full suite of home and lifestyle services, Real Living also provides nationwide corporations industry leading relocation management services. Real Living was named one of the best new franchises by Entrepreneur Magazine and winner of the Inman Innovator Award. Real Living's award-winning Web sites receive nearly 17 million page views per month. For more information, visit http://www.realliving.com/ or http://www.reallivingfranchise.com/.

About Zillow.com

Zillow.com is an online real estate community where homeowners, buyers, sellers, and real estate agents and professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to free listings, community input, data and dialogue, including "Home Q&A." Zillow's goal is to help consumers become smarter about real estate and be the most efficient marketing channel for real estate professionals. One of the most-visited real estate Web sites, Zillow was the only Internet company named by Advertising Age magazine to its 2006 "Marketing 50" list of the most powerful consumer brands. Zillow is headquartered in Seattle and has raised $87 million in funding.

  Zillow.com and Zillow are registered trademarks of Zillow, Inc.

  (1) California Association of Realtors "2007 Internet vs. Traditional
      Buyers Survey"

Photo: http://www.newscom.com/cgi-bin/prnh/20060503/ZILLOWLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Zillow.com

CONTACT: Amanda Hoffman of Zillow.com, +1-206-470-7167,
press@zillow.com; or Kelly Kinzer Malone of Real Living, +1-614-273-6085,
Kelly.Malone@RealLiving.com

Web site: http://www.zillow.com/
http://www.realliving.com/
http://www.reallivingfranchise.com/