Press Releases

United Country Real Estate to Post All Property Listings on Zillow.comĀ®

National rural real estate franchise joins Zillow Listings Feed program; 25,000 for-sale listings to be fed daily

Nov 8, 2007

SEATTLE and KANSAS CITY, Mo., Nov. 8 /PRNewswire/ -- Leading real estate Web site and United County Real Estate today announced a partnership to feed approximately 25,000 United Country property listings to the Web site on a daily basis. This agreement for Zillow's Listings Feed program allows home sellers listing with United Country agents nationwide to automatically gain marketing exposure on one of the most-visited U.S. real estate sites. Approximately four million people visit Zillow every month, with 70 percent buying or selling now, or planning to in the next 1-2 years.

"United Country continues to execute on its listing partnership strategy. We are choosing who we share our more than 25,000 listings with carefully in an attempt to maximize exposure for our affiliates. We couldn't be more excited about Zillow's technology direction and traffic exposure," said David Dickey, United Country chief technology officer.

United Country property listings that currently reside on the United Country brand Web site will be dynamically uploaded to Zillow, providing sellers with additional marketing exposure for their properties while enhancing the search experience for buyers. Through the United Country listings hosted on Zillow, consumers will be linked back to where they can locate a sales associate to guide them through the home buying and selling experience.

Added Jorrit Van der Meulen, Zillow vice president of partner relations, "We are thrilled to provide Zillow users with such a varied base of for-sale listings throughout the country, and direct connections to United Country agents who can help them in their real estate search."

United Country's for-sale listings will be live on with the launch of the Zillow Listings Feed capability later this year. Zillow Listings Feeds allow brokerages to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign for free on -- the site that 54 percent of buyers say they used in their real estate search(1). For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the individual agent, linked directly from each listing.

About United Country Real Estate

United Country Real Estate is the only national real estate and auction franchise system specializing in residential, farm and ranch, commercial, retirement, second home and recreational properties in small cities and towns across America. The company currently publishes nine niche real estate magazines and executes a marketing program that attracts more than 925,000 visitors a month to:, the leading real estate web site in its market. United Country reaches more than 90 million homes each week through its national advertising of franchisee-listed properties in various local, regional and national print media outlets. With a heritage that dates back to 1925 and headquartered in Kansas City, Mo., the company supports more than 675 franchisees in 44 states and markets a national database of properties at

About® is an online real estate community where homeowners, buyers, sellers, and real estate agents and professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue, including "Home Q&A." Zillow's goal is to help people become smarter about real estate -- what homes are worth, what's for sale, and what local experts have to say about real estate and individual homes. One of the most-visited real estate Web sites, Zillow was the only online company named by Advertising Age magazine to its 2006 "Marketing 50" list of the most powerful consumer brands. Zillow is headquartered in Seattle and has raised $87 million in funding., Zillow, and Zestimate are registered trademarks of Zillow, Inc.

(1) California Association of Realtors "2007 Internet vs. Traditional Buyers Survey"


CONTACT: Amanda Hoffman of, +1-206-470-7167,; or Kyla Barcus of United Country Real Estate,

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