Press Releases

ERA Real Estate to Post Property Listings on Zillow.com®

International real estate network signs as inaugural partner in Zillow Listings Feed program for brokerages; more than 80,000 property listings to be uploaded daily

Oct 24, 2007

SEATTLE and PARSIPPANY, N.J., Oct. 24 /PRNewswire/ -- Leading real estate Web site Zillow.com and ERA Franchise Systems LLC today announced a marketing agreement to feed approximately 80,000 ERA® property listings to the Zillow.com Web site on a daily basis. This inaugural agreement for Zillow's Listings Feed program allows home sellers listing with ERA agents to automatically gain marketing exposure on one of the most-visited U.S. real estate sites, and further extends ERA Real Estate's online listings distribution strategy. Approximately four million people visit Zillow every month, with 70 percent buying or selling now, or planning to in the next 1-2 years.

"Our listings distribution initiative aligns marketing strategy with consumer behavior -- 80 percent of all buyers are now starting their search online," said Brenda W. Casserly, president and CEO of ERA Real Estate. "Zillow is a compelling information resource with millions of visitors each month. Syndicating our property listings with the most highly trafficked real estate Web sites in use today is of great benefit to consumers and real estate professionals alike."

ERA property listings that currently reside on the ERA.com brand Web site will be dynamically uploaded to Zillow, providing sellers with additional marketing exposure for their properties while enhancing the search experience for buyers. Through the ERA listings hosted on Zillow, consumers will be linked back to ERA.com where they can locate a sales associate to guide them through the home buying and selling experience.

"We're very excited to work with a real estate brand as innovative as ERA," said Lloyd Frink, Zillow's president. "This agreement not only benefits buyers searching on Zillow by giving them a more robust search experience and direct connections to ERA agents, but also gives sellers listing with an ERA affiliate a leg up on marketing their home to millions more potential buyers."

ERA property listings will be live on Zillow.com with the launch of the Zillow Listings Feed capability later in the fourth quarter. Zillow Listings Feeds allows real estate brokerages to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign at no cost. For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the agent, linked directly from each listing. For more information on Zillow Listings Feeds, visit http://www.zillowfeeds.com/.

About ERA Franchise Systems LLC

ERA Franchise Systems, Inc. is a global leader in the residential real estate industry with more than 30 years experience in developing consumer-oriented products and services. Since 1977, ERA Real Estate has teamed up with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million. The ERA network includes more than 38,000 brokers and sales associates and approximately 3,000 offices throughout the United States and 44 other countries and territories. Each office is independently owned and operated except offices owned and operated by NRT Incorporated. ERA Franchise Systems LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Franchise Systems LLC information is available at ERA.com.

About Zillow.com®

Zillow.com is an online real estate community where homeowners, buyers, sellers, and real estate agents and professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate™ values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue, including "Home Q&A." Zillow's goal is to help people become smarter about real estate -- what homes are worth, what's for sale, and what local experts have to say about real estate and individual homes. One of the most-visited real estate Web sites, Zillow was the only online company named by Advertising Age magazine to its 2006 "Marketing 50" list of the most powerful consumer brands. Zillow is headquartered in Seattle and has raised $87 million in funding.

Zillow.com, Zillow, and Zestimate are trademarks and/or registered trademarks of Zillow, Inc.

SOURCE: Zillow.com; ERA Franchise Systems LLC

CONTACT: Media, Amanda Hoffman of Zillow.com, +1-206-470-7167,
press@zillow.com; or Darren Hoffman of ERA Real Estate, +1-973-407-7904,
Darren.Hoffman@ERA.com

Web site: http://www.zillow.com/
http://www.era.com/


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