Press Releases

Real Estate Site™ Announces Major Upgrade; Homeowners and Agents Can Now Post Homes for Sale, for Free

Zillow Also Launches 'Make Me Move™' - Homeowners Can List Their Dream Price

Dec 7, 2006

SEATTLE, Dec. 7 /PRNewswire/ -- Leading real estate Web site today announced a major upgrade, allowing homeowners and real estate agents to post homes for sale for free. Additionally, in redefining what it means for a house to be "For Sale," Zillow™ is enabling any homeowner to post a Make Me Move™ price.

"To date Zillow has created a Web page for almost every home in the country -- close to 70 million -- on which we've placed public records data and our Zestimate™ home valuations," said Rich Barton, Zillow's co-founder and CEO. "With today's new release we are opening up every home's Web page on for owners and their real estate agents to plant virtual 'For Sale' signs in their Zillow front yards for free."

In addition, any homeowner can now post a Make Me Move price. "What number would it take for you to call the movers and hand over your keys?" asked Lloyd Frink, Zillow's co-founder and president. "Make Me Move is our twist on the traditional 'For Sale' sign." A homeowner can easily post a Make Me Move price without exposing any personal information. Zillow then enables interested buyers to contact the owner through an email "anonymizer." There is no charge for the service.

All postings, be they "For Sale" or Make Me Move, provide free uploading of pictures, home descriptions including "what I love about my home," and neighborhood commentary. Additionally, real estate agents who post homes they are representing for sale can publish their own contact information, link to listings on their own Web sites, and upload a photo of themselves free of charge.

Since Zillow's launch in February 2006, millions of homeowners and real estate agents have visited the site each month, making Zillow one of the Internet's most popular real estate sites.

Other New Features

Today Zillow is also launching a new section of the site called "Real Estate Wiki." The wiki is seeded with more than 100 articles by Zillow editors on topics of interest to home buyers, sellers, and owners. As a wiki any visitor can edit an article, comment on an article, or create a new article and publish it for all to see.

Additionally, Zillow has beefed up its mapping and search functionality, allowing customers to instantly identify homes for sale, homes with a Make Me Move price, and homes that recently sold, on top of valuation data on the roof of each home. A user can enter an address, neighborhood or city, and instantly see a satellite map with all of this information. He or she can also sort homes in an area by price, number of bedrooms/bathrooms, size, or in the case of recently sold homes -- how recently the transaction occurred.

Today's changes are consistent with Zillow's mission of providing cutting- edge tools and information to help consumers make smarter real estate decisions. For more information about posting a home for sale for free or Make Me Move, or to find a Zestimate on a home, visit Read about or comment on updated Zillow news and observations on the company blog at

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About launched in early 2006 with a mission of providing cutting-edge tools and information to help consumers make smarter real estate decisions. Zillow has created a Web page for almost every home in the country, with free and instant valuations called "Zestimates," free postings of homes for sale by agents or homeowners, and "Make Me Move" prices added by homeowners. One of the most-visited real estate Web sites, Zillow was the only online company named by Advertising Age Magazine to its 2006 "Marketing 50" list of the most powerful consumer brands. The company is headquartered in Seattle., Zillow, Zestimate and Make Me Move are trademarks of Zillow, Inc.


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